Truly Indian adds two vegan frozen naan flavors

Truly Indian is expanding its frozen naan lineup with two new vegan products now arriving at select Whole Foods, Meijer and Sprouts stores, with one flavor launching exclusively at Whole Foods through Oct. 31, 2026. The rollout broadens the brand’s national presence in the frozen bread aisle as demand grows for plant-based, globally inspired foods.

Why it matters: - Truly Indian is pushing deeper into the frozen bread aisle with plant-based naan aimed at shoppers looking for convenient global flavors. - The rollout adds new vegan options to a category where the brand says it already leads and is growing fastest. - Wider distribution at Whole Foods, Meijer and Sprouts gives the company broader national reach.

What happened: - Truly Indian announced two new vegan frozen naan products: Vegan Tikka Masala Naan and Vegan “Butter Chik’n” Naan. - Vegan “Butter Chik’n” Naan is debuting exclusively at select Whole Foods Market locations through Oct. 31, 2026. - Vegan Tikka Masala Naan is expanding to select Whole Foods Market, Meijer and select Sprouts Farmers Market stores. - The company said the expansion brings its frozen naan portfolio to consumers nationwide.

The details: - The vegan collection also includes Vegan Green Chili Naan, topped with mildly spiced green chilies and cilantro. - The portfolio also includes Tandoori Plain Naan and Tandoori Garlic Naan. - Truly Indian says the vegan naan line is the first frozen vegan naan lineup made with traditional Indian craftsmanship. - The products are certified Non-GMO Project Verified, Low Glycemic, Kosher and Halal. - The naan is made with simple ingredients and is free from preservatives and dough conditioners. - Tikka Masala Naan and “Butter Chik’n” Naan come in 3-count, 10.6-ounce packs. - Green Chili Naan comes in a 4-count, 12-ounce pack. - All varieties carry a suggested retail price of $6.99. - The frozen format is designed to preserve fresh-baked taste and extend storage life. - Truly Indian says the naan works with curries, soups, grilled meats and vegetables, and can also be used for pizzas, sandwiches and wraps. - The portfolio is available at 540 Whole Foods Market stores nationwide. - Select varieties are also rolling out to Sprouts Farmers Market and Meijer locations. - Truly Indian is the U.S. retail brand of ADF Foods, a fourth-generation family-owned company founded in 1932. - ADF Foods says it has more than 400 frozen and shelf-stable products in 55 countries. - More information is available at Truly Indian Foods. - The brand’s social accounts are listed on LinkedIn, Instagram and TikTok.

Between the lines: - The launch pairs premium positioning with plant-based ingredients, which may help Truly Indian appeal to both flexitarian and value-focused shoppers. - The company is leaning on authenticity and Indian sourcing as a differentiator in a crowded frozen foods market. - Expanding into multiple national chains suggests the brand is using retail distribution, not just new flavors, to drive growth.

What’s next: - Vegan “Butter Chik’n” Naan remains exclusive to select Whole Foods Market stores until Oct. 31, 2026. - More Truly Indian naan varieties are expected to continue rolling out through Sprouts Farmers Market and Meijer. - The company is positioning additional frozen bread growth around quality, convenience and innovation.